Next Event: May 9, 2013 at 11:30am EDT | 8:30am PDT | 16:30 BST | 17:30 CEST
You know that customers must choose: It's either you or a competitor.
You also know that appreciating who and what you’re competing against from the customer’s perspective enables you to have business conversations that matter.
Executives choose business partners for reasons well beyond product and price. Understanding how they assess your company relative to competitors can directly strengthen your business relevance.
In this rapid-paced, complimentary webinar you’ll learn through an executive’s eyes the way customers internally evaluate competing sellers. Key takeaways include seeing how:
• New consumption models are changing decision-making preferences
• Competitive relationships and co-opetition can work in your favor
• Comparative financial data can be leveraged without disparaging your competition
• Threats and opportunities you may be unaware of factor into decisions
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