Strategic Account Management Association Pan-European Conference
Date: 12-March, 2013 | 16:00-17:00
Location: Berlin, Germany
Title: Winning Access to CxOs
Strategic Account Management Association Annual Conference
Dates: May 22, 2013 | 12:00-1:00 and May 23, 2013 | 10:30-11:30
Location: Hollywood, Florida
Title: Using Account Metrics to Close Business
In partnership with the Strategic Accounts Management Association (SAMA), we offer publicly available 2-day workshops throughout the year to experience our work first hand. View overview video
You know that customers must choose: It's either you or a competitor.
You also know that appreciating who and what you’re competing against from the customer’s perspective enables you to have business conversations that matter.
Executives choose business partners for reasons well beyond product and price. Understanding how they assess your company relative to competitors can directly strengthen your business relevance.
In this rapid-paced, complimentary webinar you’ll learn through an executive’s eyes the way customers internally evaluate competing sellers. Key takeaways include seeing how:
• New consumption models are changing decision-making preferences
• Competitive relationships and co-opetition can work in your favor
• Comparative financial data can be leveraged without disparaging your competition
• Threats and opportunities you may be unaware of factor into decisions
Follow this event on Twitter #CompetingSellers