Form 10-Ks offer highly useful information about your customers. Here’s a summary of 10-Ks and how to quickly navigate to these four sections for insights most relevant to your sales efforts.
What is a Form 10-K?
It’s an annual report that publicly-traded U.S. companies are required to file with the U.S. Securities & Exchange Commission (SEC) each year. With some exceptions, it must be filed within 90 days after a company’s fiscal year ends.
Is the 10-K the same as the Annual Report?
No, what is commonly referred to as the "annual report" is a public company’s Annual Report to Shareholders. While a 10-K is also an annual report, its primary audience is the SEC. This separate document contains more detailed financial information and a more comprehensive description of the business and related business risks.
What information can be found in the 10-K?
Typically, the 10-K includes information such as company history, organizational structure, equity, holdings, financials, earnings per share, subsidiaries, etc. The 10-K also features more in-depth information about the company’s products, market segments, competitors and legal proceedings.
Where can 10-K forms be found?
The Investor Relations section of your company’s Web site or the SEC’s EDGAR database. EDGAR is short for the Electronic Data Gathering, Analysis, and Retrieval system that automates the collection of forms submitted to the SEC.
The Four Key Sections |
What To Look For In This Section |
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Item 1: Business Overview |
Explanations of the Account’s Business
Vendors and Partners
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Item 7: Management Discussion & Analysis (commonly referred to as MD&A) |
Additional Areas to Align Your Impact
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Item 7a: Disclosures About Market Risks |
Additional Areas to Align Your Impact
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Item 8: Consolidated Financial |
Insight to Pinpoint Your Impact
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