Executive Focused Selling

Business Acumen for Aligning Solutions with Customer Business Performance

Marquee Two- to Three-day Classroom Workshops

Focusing on Business Performance: What executive buyers care most about is how your solution can improve their business performance: Decrease costs, increase gross margin or improve cash flow. EFS – Direct empowers you to confidently engage executives with insightful, credible conversation about their business.

At the end of this workshop, you will be able to:

  • More fluently speak the language of executives and understand their perspective
  • Improve access to executive buyers
  • Strengthen your credibility and confidence in engaging decision makers
  • Present business proposals linked to measurable financial returns
  • Find and interpret financial and market data to identify selling opportunities

More importantly, you will accelerate revenue growth through shorter sales cycles and selling more broadly within accounts.

Work on Actual Accounts

EFS – Direct is not an office retreat or another case study-based exercise. You advance your executive engagement and selling skills by working on your actual accounts. Structured pre-workshop preparation assures you are ready to hit the ground running when the workshop begins.

Workshop Delivered by Executives

You’re immersed in an intensive, hands-on learning environment with an acclaimed Consulting Executive – an experienced and proven business leader who has been a decision-maker on the buyer’s side – who shares insights into the executive mindset on how to position your solution and articulate its power to transform your customer’s business performance.

“Executive Conversation moved our teams from good to great. I saw sales growth and an increase in relevancy with our CXO client base as a direct result of the training with the senior executives who run the program.”

Gregory Lynch, Operations Director, Cisco Systems