EXECUTIVE CONVERSATION INVITED
TO SPEAK IN SAMA’S WEBINAR SERIES
Session to focus on how smart SAMs use financial data to engage CXOs
SEATTLE, WA – July 29, 2010. Executive Conversation, a global leader in developing financial and executive selling skills, has been selected by the
Strategic Accounts Management Association (SAMA).
Register Now
For customers large or small, for profit or non-profit, their financials clearly signal where you can help them improve performance. However, translating the overwhelming volume of available information into effective, results-oriented executive conversation is time consuming and challenging.
This non-technical webinar, delivered by Chairman
James Melillo, will highlight the most useful sources of financial information for SAMs as well the specific sections within those sources to prioritize. Sharing concrete strategies and advice for reading the story behind your customer’s numbers, you’ll learn how to leverage financial insights to:
- Create business curiosity that provokes executives to meet with you
- Pinpoint areas where accounts are most likely to invest
- Quantify your value using metrics meaningful to the account
- Positively influence the business case for investing in your solutions
- Avoid areas where financial discussions often fail
About Executive Conversation
Executive Conversation, Inc. works with sales organizations to build business acumen for effectively engaging and selling to customer executives. Customers around the world choose Executive Conversation for our demonstrated ability to deliver training solutions that help them achieve their business objectives. Our framework integrates learning, via online and face-to-face executive-led instruction; application, via performance simulations, engaging with our Consulting Executives, and on-the-job application plans; and measurement, via assessments to track skills development. Tailored for sales managers, account managers, channel managers, and those selling to public-sector organizations, our solutions are conveniently available in three ways: online executive-led workshops; online self-paced Know it Now learning; and face-to-face, executive-led workshops, which have been delivered in over 60 countries and are available in seven languages. Executive Conversation is headquartered in Seattle, Washington, with regional headquarters in London and Singapore.
Contact
Eric Beckman
Executive Conversation, Inc.
Executive Vice President of Marketing and Strategy
ericb@conversation.com
206.219.1447