NEWS

EXECUTIVE CONVERSATION
INTRODUCES KNOW IT NOW BLENDED WORKSHOPS

Self-paced learning applied via executive-led virtual classrooms

SEATTLE, WA – April 29, 2010. Executive Conversation, a global leader in developing financial and executive selling skills, today launched Know it Now Blended Workshops, the latest extension of its Know it Now online learning framework. Combining award winning Know it Now self-paced courseware subsequently applied via executive-led virtual sessions, workshops are designed for building specific executive selling skills.

"These workshops are ideal for group or individual use," said Eric Beckman, Vice President of Marketing and Strategy at Executive Conversation. "The specific focus of each workshop allows sales professionals to strengthen the executive selling skills most valuable to them.”

Three Workshops Available

Appropriate for account managers, sales management, account teams, technical sales and business development managers, choose from these workshops:

  • 4 Tenets of Accessing Customer Executives
    Ready to set aside your old beliefs? While the 4 tenets may seem contrary to what you've learned, these truths will position you to generate the type of business curiosity that provokes customers to engage.
  • Business Relevant Account Planning
    How could working with a C-level Executive improve your account planning? Regardless of methodology, effective account plans anchor around validated customer initiatives. Learn how this is done from a buyer's perspective.
  • Seller's 20-Minute Guide to Financial Statements
    Your customers are intimately familiar with their company's most recent results, are you? For customers large or small, publicly traded or privately held, their financials clearly signal opportunities where you can create demand.

Special group purchase packages available

Dedicated deliveries and package pricing are available when twelve or more individuals from one company register for the same workshop. Package pricing is also available for individuals who wish to purchase multiple workshops.

Availability is limited, register today.

About Executive Conversation

Executive Conversation, Inc. works with sales organizations to build business acumen for effectively engaging and selling to customer executives. Customers around the world choose Executive Conversation for our demonstrated ability to deliver training solutions that help them achieve their business objectives. Our framework integrates learning, via online and face-to-face executive-led instruction; application, via performance simulations, engaging with our Consulting Executives, and on-the-job application plans; and measurement, via assessments to track skills development. Tailored for sales managers, account managers, channel managers, and those selling to public-sector organizations, our solutions are conveniently available in three ways: online executive-led workshops; online self-paced Know it Now learning; and face-to-face, executive-led workshops, which have been delivered in over 60 countries and are available in seven languages. Executive Conversation is headquartered in Seattle, Washington, with regional headquarters in London and Singapore.

Contact

Eric Beckman
Executive Conversation, Inc.
Executive Vice President of Marketing and Strategy ericb@conversation.com
206.219.1447