NEWS

EXECUTIVE CONVERSATION ANNOUNCES
PARTNERSHIP WITH IMPROVED PERFORMANCE GROUP (IPG)

Addition of award winning Know it Now™ online learning extends IPG’s sales development programs

SEATTLE, WA – March 31, 2010. Executive Conversation, a global leader in business and financial acumen sales skills development, and Improved Performance Group (IPG), a leading provider of clientizedtm sales, service and management training, today announced a distribution partnership. IPG is now an authorized reseller of Executive Conversation’s suite of Know it Now online learning solutions.

“We’re very pleased to team with a quality, value-added organization like IPG to more broadly distribute Know it Now solutions for developing executive selling skills,” said Mike Rohan, President of Executive Conversation. “They have built an excellent reputation for providing customer value, and we’re excited to leverage their partnership.”

Executive Conversation’s Know it Now online learning framework consists of a collection of self-paced components including assessments, courseware, performance simulations and manager coaching kits. Components may be mixed and matched, used standalone, or blended with leader-led engagements to further enrich sales training development.

“Today, with almost every investment requiring clear financial justification, helping our clients improve performance with Know it Now business and financial acumen sales training enables us to compliment our R.E.A.L.tm Selling program and fill a key market need,” said Jonathan London, President and Founder of IPG. “For clients of all sizes, Know it Now is the perfect complement to the array of services we currently offer.”

Deployed with minimal time out-of-field disruption, Know it Now’s on-demand accessibility promotes important on-the-job development. “There are many different responsibilities within a sales organization and Know it Now’s blended model helps selling organizations execute role appropriate development strategies,” explained Rohan.

IPG is recognized for innovative work in integrating the tenets of Inscape's DiSC Personal Profile System, and applying them to sales, management, and service processes for higher productivity and effectiveness. As a licensed reseller of Know it Now learning, IPG values the opportunity to provide complimentary products to their portfolio of business training and consulting solutions.

About Improved Performance Group

Headquartered in beautiful Montvale, New Jersey, The Improved Performance Group (IPG) is dedicated to helping your organization achieve its revenue goals and objectives through clientizedtm sales, leadership and pre/post sale customer support programs.

Founded in 1994 IPG has worked with over 15,000 people in 23 countries. IPG's principles and associates each have over 15 years of experience, successfully selling, and managing large organizations, in most cases, being #1 worldwide. Our programs are available in traditional classroom, live web or video conferencing and self paced environments (or a blend of all three). Measurements for success and a strong ROI are a part of all programs.

About Executive Conversation

Executive Conversation, Inc. works with sales organizations to build business acumen for effectively engaging and selling to customer executives. Customers around the world choose Executive Conversation for our demonstrated ability to deliver training solutions that help them achieve their business objectives. Our framework integrates learning, via online and face-to-face executive-led instruction; application, via performance simulations, engaging with our Consulting Executives, and on-the-job application plans; and measurement, via assessments to track skills development. Tailored for sales managers, account managers, channel managers, and those selling to public-sector organizations, our solutions are conveniently available in three ways: online executive-led workshops; online self-paced Know it Now learning; and face-to-face, executive-led workshops, which have been delivered in over 60 countries and are available in seven languages. Executive Conversation is headquartered in Seattle, Washington, with regional headquarters in London and Singapore.

Contact

Eric Beckman
Executive Conversation, Inc.
Executive Vice President of Marketing and Strategy ericb@conversation.com
206.219.1447