FOR IMMEDIATE RELEASE
February 4, 2010
EXECUTIVE CONVERSATION SELECTED TO SPEAK
AT STRATEGIC ACCOUNT MANAGEMENT
ASSOCIATION'S ANNUAL CONFERENCE
Session will focus on sustaining sales growth at strategic accounts
SEATTLE, WA – Executive Conversation Co-Founder and Chairman
Jim Melillo has been invited to present two sessions at the Strategic Account Management Association’s (SAMA) 46th annual conference this spring in Chicago. “Executive Conversation’s services are natural fit for strategic account managers,” stated Melillo, one of the most popular and highly rated speakers at previous SAMA conferences.
For Strategic Account Managers
Recommended for personnel responsible for driving strategic account relationships, Mr. Melillo will focus on the crucial importance of winning support from customer executives to sustain revenue growth. Designed to equip SAMs with strategies and skills to engage executive-level buyers, attendees will learn how to:
- leverage relationships between CXOs to influence decision making
- align their sales cycle with the customer's buying cycle
- utilize appropriate financial metrics to economic justify investment
- link their solutions to validated, executive-level customer priorities
- tailor access and sales strategies by target executive
Session Dates and Times |
| Title: |
Selling Value to the CXO:
Aligning With Customer Business Priorities |
| Date: |
Monday, April 26th | 11:30am - 1:00pm
Tuesday, April 27th | 11:30am - 1:00pm |
About the SAMA Conference
Founded in 1964 with over 3,000 members, SAMA attracts the strategic customer management profession’s most influential decision-makers. The association has earned the reputation of being the SAM profession’s knowledge leader, providing members with the high quality resources, training and networking opportunities needed to succeed.
SAMA's Annual Conference brings together leading experts in the theory and practice of strategic account management, with sessions and forums lead by top consultants and industry leading companies. Join Executive Conversation - and hundreds of strategic account management professionals just like you - to share ideas and selling strategies.
Registration and additional information is available at
SAMA’s website.
About Executive Conversation
Executive Conversation, Inc. works with sales organizations to build business acumen for effectively engaging and selling to customer executives. Customers around the world choose Executive Conversation for our demonstrated ability to deliver training solutions that help them achieve their business objectives. Our framework integrates learning, via online and face-to-face executive-led instruction; application, via performance simulations, engaging with our Consulting Executives, and on-the-job application plans; and measurement, via assessments to track skills development. Tailored for sales managers, account managers, channel managers, and those selling to public-sector organizations, our solutions are conveniently available in three ways: online executive-led workshops; online self-paced Know it Now learning; and face-to-face, executive-led workshops, which have been delivered in over 60 countries and are available in seven languages. Executive Conversation is headquartered in Seattle, Washington, with regional headquarters in London and Singapore.
Contact
Eric Beckman
Executive Conversation, Inc.
Executive Vice President of Marketing and Strategy
ericb@conversation.com
206.219.1447