Executive-Focused Selling Classroom Workshops include:
Re-orient your sales professionals from product-centric selling to
Executive-Focused Selling.
Elevate relationships with your most important accounts by enabling account
teams to position solutions for strategic value.
Develop strategies designed to optimize the level of channel resources
dedicated to selling your solutions.
Benefit from a two-part Fluency Assessment which produces before and after
profiles showing your team’s proficiency in selling to transform your customer’s
business.
Equip your managers with focused plans designed to promote and ensure
continuous team growth and excellence at every level.Develop selling acumen to
engage and accelerate revenue growth with federal, state and local government
agencies and educational institutions.
The Executive Conversation Method:
Executive Conversation's marquee two- to three-day Executive-Focused Selling
Classroom Workshops place your sales teams in an executive-selling environment
where they gain invaluable insight into the buyer's side perspective. Your teams
will learn to apply business and financial acumen to your sales campaign and to
credibly articulate the business impact of your solutions.
All of our programs are led by highly regarded C-level executives – veteran CEOs,
CFOs and COOs – who have successfully delivered sessions in over 50 countries
with proven results. Their insight into the mindset of buyers gives your team
the confidence and credibility they need to sell to decision makers.
In addition to using actual executives to deliver our programs, unlike most other
skills development offerings, participants in Executive Conversation programs
gain practical advantage working on their actual accounts and developing action
plans for them.
Proprietary software developed for each of our programs gives your team tools
they can use to efficiently apply their newly acquired skills outside of the
classroom.
Our approach relies on blended learning for optimal impact: Executive-Focused
Selling Workshops; Performance Simulations; Manager Coaching Kits; Online
Courses and Mobile Learning Tutorials.
Our program is designed to seamlessly integrate and complement your existing
sales methodologies. As your team progresses through our curriculum they
continuously build upon the competencies necessary to convey how your products
or services will transform your customer's business.