About Cloudy
Cloudy was written as a guide to help organizations translate the value of their
transformative technology into performance improving investments business buyers
can understand.
It answers the questions:
- What drivers compel business decision-makers to invest in new technology?
- How can sales organizations ready themselves to align with those drivers?
Essential Selling Competencies: The Buyer’s Perspective
Brandon Hall Group researched three distinct groups; Executives, Sales Leaders and Learning & Development Professionals, to identify 'What skills development initiatives are leading organizations prioritizing?'
Within each of the three groups researched, Brandon Hall validated a set of competencies designed to drive the requisite behavioral changes necessary to:
- Develop 'customer's customer' relationships
- Share responsibility for business outcomes
- Measure success the way customers do